However, under the background of serious product homogeneity and weakening of regional differentiation, the lighting industry is currently on the cusp of change and reshuffle. How to grasp the opportunity becomes an important prerequisite for the development of lighting.
Under the background of serious product homogenization and weakening of regional differentiation, the lighting industry is currently on the cusp of change and reshuffle. How to grasp the opportunity becomes an important prerequisite for the development of lighting. The lighting industry's marketing model was developed more than 20 years ago. It is the most primitive marketing method used by the lamp sellers to make a lamp into an industry. For more than 20 years, the lighting industry has become bigger and bigger, marketing methods have become more sophisticated, sales networks have become more extensive, and channels have become more and more deep.
With products, with LOGO, these can't be a brand. The understanding of the brand can be based on the views of the people on the product, and the place where the product is measured in the hearts of the people. A successful brand is part of the subconscious. If a product can become an instinctual form of consumer alarm clock, then the future of the product must be broad. The same is true for lamps. With the rapid development of the industry, the homogenization of products is serious, and the number of enterprises is increasing rapidly, resulting in a large limitation of the market share of each enterprise. At this time, most business owners began to think about how to do more and sell more than others, and this will enter the stage of channel competition.
According to the survey, most household lighting consumption accounts for 10% of renovation costs, which means that lighting consumption is becoming more and more popular with fashion homes. Personalized decoration, high-end furniture, modern appliances, let people more experience the joy of leisure at home, entertainment and learning. With a diversified lifestyle, people are more aware of the food and wine under the warm and romantic lighting. Home lighting has become a new lifestyle in home fashion, but after-sales service has become an important issue for consumers. The lighting market seems to have never got rid of the after-sales service problem. This is mainly because some of the low-end products are easy to imitate, the discount price and so on have made the lighting industry market quite confusing. It can be seen that the after-sales problem of lamps is an important factor affecting the development of lamps, and it cannot be easily ignored.
In addition, of course, in the "big times" of home lighting, active marketing can often guide and promote market consumption. Since last year, lighting companies have attracted hundreds of lighting investors through national investment, and have long insisted on building brands through TV advertising and online promotion. The image is to achieve brand rise. For example, the use of advertising diversification methods to increase the visibility of lamps. From a certain perspective, it is a measure of economic development. Because ubiquitous advertising allows people to consume in a "short cycle" and promote the activeness of the market economy.
